The Team


Brian Hodorek, Co-Founder

Brian has been in the orthopedic industry since 2001, with experience in R&D including Product Development Engineer, Group Manager, and Director of R&D for large and mid-size companies.  Brian has been focused on Upper Extremity nearly his entire career with a majority of his work concentrated on shoulder and elbow arthroplasty.  He holds over 23 patents issued or currently in prosecution and co-authored a chapter in Dr. Mark Frankle’s book, Reverse Shoulder Arthroplasty: Biomechanics, Clinical Techniques, and Current Technologies. He has led global teams in designing and launching flagship shoulder and elbow systems for multiple companies.

Brian’s passions include surgeon relationships, innovating in the Upper Extremity field, and creating new revolutionary designs as opposed to evolving current technology.  He has a Bachelors of Science in Mechanical Engineering Technology from Purdue University, West Lafayette, and a Masters of Business Administration with a concentration in Finance from Purdue University, West Lafayette.

Brian resides in Winona Lake, Indiana with his wife Amber and three children (Barrett, Bianca, & Baxter).  He enjoys spending time with family, Purdue football and basketball, working on cars and boats, and spending time on the lakes. 


Matt Purdy, Co-Founder

Matt has been in the orthopedics industry since 2004, with commercial experience spanning fortune 50, mid-cap and an entrepreneurial startup companies.    Matt has spent the vast majority of this career focused in the upper extremity market with a concentration in shoulder arthroplasty.  His positions have included Sales Support Roles, Product Management and Director of Marketing where he led a team in creating and promoting a world class product portfolio with some of the most influential surgeons in the world. 

Along with a successful track record of launching more than a dozen products, Matt has also been awarded 3 patents.  He has a Bachelors of Science in Business Management and Entrepreneurship from Huntington University, and an Executive Masters of Business Administration from the University of Notre Dame.

Matt resides in Warsaw, IN with his wonderful wife Jeri and four daughters (Savannah, Adi, Lucy & Kinsley).  He enjoys quality time with family, Notre Dame football and spending time on the lake.